Ph.D Scholar in Digital Humanities
Copywriter Content Strategist Content Marketing

Srijita Biswas

Hello, I’m a writer who brings strategy, research, and storytelling together. I create brand and campaign copy, websites, social content, email marketing, and SEO-led communication across industries.

My strength lies in understanding audiences, simplifying complex ideas, and finding the right voice and words to make communication clear, compelling, and purposeful.

Copywriter Narrative Asia
Ph.D Scholar English Literature
Srijita Biswas - Professional Headshot
Bengaluru Karnataka, India
5+ Years Experience
10+ Published Articles
6+ Research Papers

About Me

I’m a copywriter and content strategist with 5+ years of experience across B2B branding, digital marketing, education, real estate, technology, and conservation. My work spans website copy, brand communication, social media, email marketing, campaign messaging, SEO content, and long-form storytelling.

I currently work with Narrative Asia, where I write for brands including Dell, Emami Realty, Zylog, Nature Conservation Foundation, and Nature in Focus, translating complex ideas into clear, engaging, audience-focused communication. Before agency life, I worked across marketing, SEO, content creation, and communication training, which shaped the way I understand different audiences and adapt tone across platforms.

With a background in English Literature and ongoing doctoral research, I bring research, language, and strategy together in my writing. I enjoy finding the right idea, the right voice, and the right words to make brands worth paying attention to.

Education & Credentials

Academic qualifications, research training, and professional certifications.

Ph.D in English Literature
JAIN (Deemed-to-be-University), Bengaluru
February 2026
KSET - 2025
Karnataka State Eligibility Test
Qualified
M.A. English Literature
Mount Carmel College, Bengaluru
69% (First Class) 2021 – 2023
B.A. (Honours) English
University of Calcutta
73% (Distinction) 2018 – 2021
Higher Secondary (12th)
West Bengal Council
76% Science (PCMB)
Matriculation (10th)
90% (Distinction) Merit Scholarship

Professional Experience

Agency copywriting, academic leadership, and content strategy across B2B branding, education, and digital marketing.

7 Roles
5+ Years
6 Industries

Current position

Narrative Asia
Copywriter · B2B Strategy-First Branding & Creative Agency
May 2026 – Present Agency Copywriting

Key clients: Emami Realty, Zylog, Dell, Nature Conservation Foundation, Nature in Focus, Pinnacle Works, Srijan Realty

  • Branding agency work spanning website, marketing, and social media copy for clients including Emami Realty, Zylog, Dell, Nature Conservation Foundation, Nature in Focus, and Some Like It Wild.
  • Zylog Group: Wrote website copy and brand book content for a B2B material technology company across three sub-brands, translating technical positioning into a clear, differentiated brand voice.
  • Emami Realty: Led copywriting on a comprehensive website revamp spanning seven residential property pages plus corporate sections; wrote concept design copy, campaign copy, and marketing carousels for the real estate audience.
  • Nature Conservation Foundation (NCF): Wrote a four-part email marketing sequence and full webpage copy for NCF's 30th anniversary festival at the Bangalore International Centre; created the social media call-for-registration creative for the event.
  • Nature in Focus (NiF): Ongoing social copywriting including a myth-busting Instagram carousel series on illegal wildlife trade (research-backed, sourced from Mongabay-India, Down To Earth, The Hindu, WWF/TRAFFIC), occasion-based content for World Orangutan Day, International Elephant Day, International Tiger Day, and curated profiles of grassroots Indian conservationists.
  • Pinnacle Works: Delivered full website copy for a corporate recognition and awards company.
  • Rambha Philanthropy Foundation (Zylog's CSR arm): Wrote CSR/foundation website copy.
  • Dell: Produced content calendars, monthly event content, and September monthly wrap-ups.
  • Narrative Asia (agency brand): Contributed to the agency's LinkedIn strategy, a competitive analysis of eight major global branding agencies, and city-presence website copy.
  • Real estate & regional copy: Srijan Realty (Orizon Kolkata, Palladina and Townsquare campaigns) and Emami Miraai (Tamil Nadu), including a Bengali-language print ad rewritten from formal Bengali into accessible, poetic Bengali.
  • Legal/compliance copy: Privacy Policy and Cookie Policy for HRDWYR, a semiconductor company.

Previous experience

AIMS Institutes
Advertising & Marketing
May 2024 – April 2026 Marketing & Communications
  • Led content development for admissions and marketing campaigns across website, email, WhatsApp, brochures, and landing pages.
  • Created conversion-focused copy aligned with brand positioning, campaign objectives, and target audience needs.
  • Developed campaign messaging, promotional copy, headlines, and calls to action for student acquisition and brand communication.
  • Collaborated on advertising and promotional initiatives, ensuring consistent messaging across digital and offline touchpoints.
  • Created and refined website content with a focus on clarity, brand voice, user experience, and conversions.
  • Conducted Soft Skills and Business Communication training covering professional communication, presentation, email writing, and workplace readiness.
  • Trained students in Content Writing, Business Correspondence, Email Writing, and Technical Report Writing.
  • Mentored the Media & Photography Club on content creation, storytelling, campaign ideation, and creative communication.
  • Managed scripting, promotional communication, and content coordination for institutional events and international conferences.
Vidya Soudha Public School (ICSE)
Content & Communication Associate
Nov 2023 – Apr 2024 Content & Communications
  • Created copy for school campaigns, social media posts, posters, banners, event promotions, and internal communications.
  • Supported content planning and creative messaging for academic, cultural, and promotional initiatives.
  • Developed engaging captions, headlines, promotional copy, and short-form content for student and parent audiences.
  • Conducted Soft Skills training focused on communication, presentation, public speaking, and confidence building.
  • Guided students in Content Writing, Creative Writing, Copywriting, and storytelling through extracurricular activities.
  • Supported event promotions through content creation, scripting, announcements, and audience-focused communication.
  • Served as Master of Ceremonies for Annual Day and cultural events, contributing to event scripting and creative coordination.
Heaven Tours & Travels
SEO Content Writer & Web Strategist
Nov 2022 – Oct 2023 SEO & Content
  • Developed & optimized website content to improve search visibility, keyword integration, and user engagement.
  • Implemented on-page SEO best practices contributing to organic traffic growth.
  • Created destination-focused, conversion-driven copy aligned with digital marketing and lead generation goals.
The BigPitchr (HealthifyMe Project)
Content Intern
Apr 2022 – May 2022 Internship
  • Created health & lifestyle content (nutrition, fitness, wellness) and promotional material for the HealthifyMe app
  • Translated complex health and nutrition concepts into clear, engaging, and user-friendly content tailored to diverse audiences.
  • Applied SEO best practices, keyword research, and content optimization to improve visibility, reach, and organic traffic.
  • Leveraged content expertise to support learning materials and structured communication
iVolunteer | Bengaluru, Karnataka
Student Intern | Content & Communication
February 2022 – March 2022 Internship
  • Created and edited content focused on storytelling, communication, and audience engagement.
  • Developed and refined stories for clarity, structure, tone, and overall impact.
  • Participated in public speaking and storytelling activities to strengthen audience-focused communication.
  • Supported content writing, proofreading, editing, and creative communication assignments.
  • Built practical experience in transforming ideas into clear, engaging, and structured narratives.
Bong Tutelage | YouTube
Content Creator & Script Writer
May 2021 – Dec 2021 Content Creation
  • Created educational video content for learners across different age groups and learning levels.
  • Produced bite-sized English learning videos for young learners using simple and engaging storytelling.
  • Developed long-form video content covering English Literature and related educational topics for advanced learners.
  • Researched topics and created scripts structured specifically for video-based learning.
  • Simplified complex literary concepts into accessible, engaging, and easy-to-understand content.
  • Managed the content process from topic ideation and scripting to presentation and video-ready content.

Research & Publications

Peer-reviewed papers, international conferences, and academic excellence.

🏆 Best Paper Award · Queer Nature
Ecofeminist Readings of Non-binary Survival – Scholarly Research Journal, June 2025.
From the Margins to the Frontlines
Reclaiming Adivasi Women's Voices – National Conference, Mount Carmel College, July 2025.
Womb, Water, Waste
Ecofeminist Configurations in Han Kang's The Vegetarian – International Conference, June 2025.
The Watched Body
Postcolonial Surveillance in The Reluctant Fundamentalist – Don Bosco College, June 2025.
Gender Identity in Digital Literature
Multidisciplinary Conference on Digital Transformations, May 2025.
Illness as Power
Rethinking Medical Humanities – Christ University, Dec 2024.

Professional Development & Training

Continuing education across digital humanities, storytelling, climate literacy, research methods, and academic leadership.

10 programmes
2026
2025 & Earlier

AI in Humanities

Aug 2025

Research Methodology

May 2025

Environmental Humanities

Earlier

Empowering Educators FDP

Earlier

Agile Leadership & SDG

Earlier

Core Competencies

Certified content marketing expertise paired with research-led communication and soft skills.

Practice

Content & Marketing

  • Content Marketing Certified
  • Copywriting (Emailers, WhatsApp, Web)
  • SEO Writing & On-page Optimization
  • Content Strategy & Planning
  • Script Writing (Video & Promotional)
  • Technical & Business Writing
  • Digital Marketing Basics
Strengths

Academic & Soft Skills

  • Public Speaking & Presentation
  • Cross-cultural Communication
  • Mentoring & Student Development
  • Event Management
  • Research Methodologies
Get in touch

Let's Work Together

Let’s build content that sounds like your brand — strategic, clear, and worth reading.