Srijita Biswas
Hello, I’m a writer who brings strategy, research, and storytelling together. I create brand and campaign copy, websites, social content, email marketing, and SEO-led communication across industries.
My strength lies in understanding audiences, simplifying complex ideas, and finding the right voice and words to make communication clear, compelling, and purposeful.
At a glance
About Me
I’m a copywriter and content strategist with 5+ years of experience across B2B branding, digital marketing, education, real estate, technology, and conservation. My work spans website copy, brand communication, social media, email marketing, campaign messaging, SEO content, and long-form storytelling.
I currently work with Narrative Asia, where I write for brands including Dell, Emami Realty, Zylog, Nature Conservation Foundation, and Nature in Focus, translating complex ideas into clear, engaging, audience-focused communication. Before agency life, I worked across marketing, SEO, content creation, and communication training, which shaped the way I understand different audiences and adapt tone across platforms.
With a background in English Literature and ongoing doctoral research, I bring research, language, and strategy together in my writing. I enjoy finding the right idea, the right voice, and the right words to make brands worth paying attention to.
Contact Details
Education & Credentials
Academic qualifications, research training, and professional certifications.
Professional Experience
Agency copywriting, academic leadership, and content strategy across B2B branding, education, and digital marketing.
Current position
Key clients: Emami Realty, Zylog, Dell, Nature Conservation Foundation, Nature in Focus, Pinnacle Works, Srijan Realty
- Branding agency work spanning website, marketing, and social media copy for clients including Emami Realty, Zylog, Dell, Nature Conservation Foundation, Nature in Focus, and Some Like It Wild.
- Zylog Group: Wrote website copy and brand book content for a B2B material technology company across three sub-brands, translating technical positioning into a clear, differentiated brand voice.
- Emami Realty: Led copywriting on a comprehensive website revamp spanning seven residential property pages plus corporate sections; wrote concept design copy, campaign copy, and marketing carousels for the real estate audience.
- Nature Conservation Foundation (NCF): Wrote a four-part email marketing sequence and full webpage copy for NCF's 30th anniversary festival at the Bangalore International Centre; created the social media call-for-registration creative for the event.
- Nature in Focus (NiF): Ongoing social copywriting including a myth-busting Instagram carousel series on illegal wildlife trade (research-backed, sourced from Mongabay-India, Down To Earth, The Hindu, WWF/TRAFFIC), occasion-based content for World Orangutan Day, International Elephant Day, International Tiger Day, and curated profiles of grassroots Indian conservationists.
- Pinnacle Works: Delivered full website copy for a corporate recognition and awards company.
- Rambha Philanthropy Foundation (Zylog's CSR arm): Wrote CSR/foundation website copy.
- Dell: Produced content calendars, monthly event content, and September monthly wrap-ups.
- Narrative Asia (agency brand): Contributed to the agency's LinkedIn strategy, a competitive analysis of eight major global branding agencies, and city-presence website copy.
- Real estate & regional copy: Srijan Realty (Orizon Kolkata, Palladina and Townsquare campaigns) and Emami Miraai (Tamil Nadu), including a Bengali-language print ad rewritten from formal Bengali into accessible, poetic Bengali.
- Legal/compliance copy: Privacy Policy and Cookie Policy for HRDWYR, a semiconductor company.
Previous experience
- Led content development for admissions and marketing campaigns across website, email, WhatsApp, brochures, and landing pages.
- Created conversion-focused copy aligned with brand positioning, campaign objectives, and target audience needs.
- Developed campaign messaging, promotional copy, headlines, and calls to action for student acquisition and brand communication.
- Collaborated on advertising and promotional initiatives, ensuring consistent messaging across digital and offline touchpoints.
- Created and refined website content with a focus on clarity, brand voice, user experience, and conversions.
- Conducted Soft Skills and Business Communication training covering professional communication, presentation, email writing, and workplace readiness.
- Trained students in Content Writing, Business Correspondence, Email Writing, and Technical Report Writing.
- Mentored the Media & Photography Club on content creation, storytelling, campaign ideation, and creative communication.
- Managed scripting, promotional communication, and content coordination for institutional events and international conferences.
- Created copy for school campaigns, social media posts, posters, banners, event promotions, and internal communications.
- Supported content planning and creative messaging for academic, cultural, and promotional initiatives.
- Developed engaging captions, headlines, promotional copy, and short-form content for student and parent audiences.
- Conducted Soft Skills training focused on communication, presentation, public speaking, and confidence building.
- Guided students in Content Writing, Creative Writing, Copywriting, and storytelling through extracurricular activities.
- Supported event promotions through content creation, scripting, announcements, and audience-focused communication.
- Served as Master of Ceremonies for Annual Day and cultural events, contributing to event scripting and creative coordination.
- Developed & optimized website content to improve search visibility, keyword integration, and user engagement.
- Implemented on-page SEO best practices contributing to organic traffic growth.
- Created destination-focused, conversion-driven copy aligned with digital marketing and lead generation goals.
- Created health & lifestyle content (nutrition, fitness, wellness) and promotional material for the HealthifyMe app
- Translated complex health and nutrition concepts into clear, engaging, and user-friendly content tailored to diverse audiences.
- Applied SEO best practices, keyword research, and content optimization to improve visibility, reach, and organic traffic.
- Leveraged content expertise to support learning materials and structured communication
- Created and edited content focused on storytelling, communication, and audience engagement.
- Developed and refined stories for clarity, structure, tone, and overall impact.
- Participated in public speaking and storytelling activities to strengthen audience-focused communication.
- Supported content writing, proofreading, editing, and creative communication assignments.
- Built practical experience in transforming ideas into clear, engaging, and structured narratives.
- Created educational video content for learners across different age groups and learning levels.
- Produced bite-sized English learning videos for young learners using simple and engaging storytelling.
- Developed long-form video content covering English Literature and related educational topics for advanced learners.
- Researched topics and created scripts structured specifically for video-based learning.
- Simplified complex literary concepts into accessible, engaging, and easy-to-understand content.
- Managed the content process from topic ideation and scripting to presentation and video-ready content.
Content Portfolio
8 Ways to Lose Water Weight
Cucumber and Diabetes: The Healthy Connection
Diet for your Follicular Phase
Do Artificial Sweeteners Really Help With Weight Loss?
Flax Seeds And Flaxseed Oil For Diabetes: All You Need To Know
Lung Cancer: Symptoms, Diagnosis, Treatment and Precautions
Drumsticks: Nutritional Value, Health Benefits, Uses and Recipes
Healthify Yourself with a Low-Carb Diet
Arthritis: Symptoms, Types, Diagnosis and Treatment
Sample 5: Nutrition & Wellness Guide
An ultimate guide on how to invest in money market instruments in India
Side Effects of Apple Cider Vinegar and Right Ways to Consume
The Best 11 High-Protein Yogurts Recommended by Dietitians
Vegetarian Diet Recommendations for Healthy Aging
Research & Publications
Peer-reviewed papers, international conferences, and academic excellence.
Professional Development & Training
Continuing education across digital humanities, storytelling, climate literacy, research methods, and academic leadership.
Digital Humanities in the Age of AI: Discourse and Praxis
Igniting Creativity: Storytelling and Content Creation for Teaching, Learning, and Life
Envisioning Climate Literacy for Sustainability through Narratives and Policy Practices
Literary-Cultural Theory and Vulnerability Studies
AI in Humanities
Aug 2025Research Methodology
May 2025Environmental Humanities
EarlierEmpowering Educators FDP
EarlierAgile Leadership & SDG
EarlierCore Competencies
Certified content marketing expertise paired with research-led communication and soft skills.
Content & Marketing
- Content Marketing Certified
- Copywriting (Emailers, WhatsApp, Web)
- SEO Writing & On-page Optimization
- Content Strategy & Planning
- Script Writing (Video & Promotional)
- Technical & Business Writing
- Digital Marketing Basics
Academic & Soft Skills
- Public Speaking & Presentation
- Cross-cultural Communication
- Mentoring & Student Development
- Event Management
- Research Methodologies
Let's Work Together
Let’s build content that sounds like your brand — strategic, clear, and worth reading.